Cynical Circus is a campaign that illuminates the hidden suffering of circus animals. These creatures spend up to 90 percent of their lives confined in cages, only emerging to perform unnatural acts like bears riding bicycles or elephants balancing on balls.

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The concept for this campaign arose from a desire to expose the stark contrast between the circus's cheerful facade and the grim reality behind it. It primarily focuses on the consumer, as circuses would have no reason to use animals if not for the financial incentive. It's well-known that circus leaders and performers mistreat animals, but the role of consumers is equally significant.

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